Took over a Walmart Seller Center account underperforming on visibility and listing health. In thirty days the storefront cleared $11,700.80 GMV across 990 orders and 1,050 units — built on tighter listing optimization, repriced inventory, and a steadier ad cadence into the back half of the month.
Daily GMV moved from a soft early baseline (~$300/day) to a strong close, with the back half of the month consistently breaking $600+ as listing changes compounded.
Rewrote titles, bullets, and back-end keywords on the top SKUs. Image stack reordered to lead with conversion-driving lifestyle frames.
Repriced based on competitor monitoring and shipping margin. Pulled offers that were chasing the box at a loss; reinvested into winners.
Shifted budget into Fri–Sun where conversion ran 22% higher. Killed long-tail keywords that ate spend without orders. Result: cleaner ROAS into week 4.
One month of focused optimization moved this storefront from a quiet baseline to a $700+ daily run-rate — and laid the groundwork for compounding growth in the months ahead.